Chaos to Clarity Bootcamp

Quickly Nail Product-Market Fit and Get to Scale
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What is the Chaos to Clarity Bootcamp?

You’re a SaaS founder on a mission to scale and you know that achieving Product-Market Fit (PMF) is the key, but you’re stuck in a cycle of confusion, friction, and stagnation, feeling increasingly isolated.

What you need is a guide to help you navigate through the chaos. We provide the essential systems, frameworks, tools, and training that empower you to unlock PMF.

With our support, you can transform your startup from a state of disarray to one of clarity and scalability. Stop struggling alone; let us help you master PMF and achieve the growth you’ve always envisioned.

The Problem

Does any of this sound familiar? Are you…
If these are the kinds of “3 AM thoughts” you’ve been wrestling with, this program is for you.

There is a better way…

Picture yourself at the helm of your company, with your team efficiently managing daily operations and freeing you to spend each day on activities that both ignite your passion and move the needle.

Get ready to…


Eric has a very deep knowledge when it comes to product, UX, and strategy. His coaching has completely transformed the way I approach our product strategy and processes.
Zak Meftah
Co-Founder and Chief Product Officer, Sendlane
Eric has deep experience leading products from ideation to delivery. He is at the forefront of product and technology development.
Corey Coto
Corey Coto
VP of Product, Mindtouch
Brendan Keeler
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Branden Keeler

Head of Product at Flexpa

I would absolutely recommend Eric to any software development company.
Larry Heminger
Larry Heminger
VP of Technology, ecoATM
Swaraj Banerjee
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Swaraj Banerjee

Co-founder & CTO at Sempre Health
Eric consistently provided great insights and ideas and was relentless in his pursuit to continuously improve the way we worked. I would unequivocally recommend Eric to any technology executive.
Larry Xu
VP of Software Development, Tealium
I have been thoroughly impressed with the wealth of pragmatic, practical knowledge Eric has. I am very grateful for his coaching and would recommend him to any entrepreneur or executive.
Abish Ghimire
Abish Ghimire
CEO, Ribera Solutions
Having Eric as my executive coach has been more valuable than my Harvard MBA.
Justin Wieland
Justin Wieland
Founder & CEO, Reach Technologies
Justin Wieland
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Justin Wieland

Founder of Reach Tech

Remember that feeling when you first had your idea, the clarity and excitement? We'll help you rediscover that, transforming your jumbled thoughts into a precise, compelling narrative. So when you sit across from an investor, it's not about convincing them, but inviting them on a journey you're clearly leading.

Even More Testimonials

Eric has been an outstanding executive coach who has helped me successfully navigate rapidly scaling an engineering team at a growth-stage tech company. He brings a great balance of empathy, accountability, and an extensive set of tools to navigate a wide variety of challenges on a growing team.
David Fullerton
David Fullerton
EVP Engineering, Heap
James Heath
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James Heath

Technical Director of OneUp Sales
Eric is an exceptional executive coach. It was a perfect fit for me because he has an extensive experience as a CTO. We worked on a vast range of problems from recruiting and team motivation to goal setting and coaching engineering leaders within the company.
Evgeny Belorusets
Evgeny Belorusets
CTO, Archive
Eric is an absolutely incredible mentor, coach, and friend. If you get the chance to work with him, do it. I truly cannot recommend him enough.

From hiring the best engineering leaders, to building insightful product feedback loops, to building both company-wide and personal habits -- I could not be more grateful to have his help.
Jack Burlinson
Jack Burlinson
The techniques I learned from Eric help me set correct goals and helped me build a practice that enabled focus to achieve those goals. He helped me find tactics that seem small but add up to big change, all from a perspective of empathy, mindfulness, and combating the burnout endemic in startup life. Eric got me more energized with less stress, which means more value for my company and our customers.
James McKernan
James McKernan
SVP Technology, Pathpoint
JD Carter
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JD Carter

Cheif Strategy Officer at Vasion
Eric has a unique combination of having first-hand experience as a product and technology leader. His perspective and advice were very valuable as we worked to take our product and tech organizations to the next level. If you want to grow as a leader - I recommend reaching out to Eric.
Alexis Smirnov
Alexis Smirnov
Co-Founder & CTO, Dialogue
Eric is an excellent product strategist who understands the whole ecosystem of product development. The products he works on have a higher chance of succeeding because they are developed with a clear understanding of users and how to meet their needs. I highly recommend him for any organization that needs expertise driving product design.
Dr. Bryan Rill
Dr. Bryan Rill

Picture a team meeting where challenges are tackled with shared enthusiasm, where ideas flow freely, and where everyone feels a collective ownership of the mission. That's not just teamwork; that's synergy. And it's achievable when leadership evolves from managing tasks to inspiring purpose.

Who It's For & How It Works

Who is the Chaos to Clarity Bootcamp designed for?

The Chaos to Clarity Bootcamp is built specifically to help early to growth-stage (from Seed to Series-A) SaaS founders find product-market fit and get to scale.

This is an intensive, 10 week program designed to help you nail product-market fit and close your fundraise.

It will be a hybrid in-person and virtual program, with 2-week sprints on each challenge.

Each sprint, we will have a 3-4 hour, in-person workshop to co-create the necessary ground work for you to execute over the next 2 weeks.

The following week, we will have a mid-sprint check-in to ensure you are making progress and clear on what you need to do.

Workshops will be held on Saturday mornings, and check in calls will be held on zoom during the week.

This is an intensive, 10 week program designed to help you solve 5 main challenges:

  • Understand your customer
  • Understand the problem you’re solving
  • Design a solution that meets their needs better than anything else
  • Craft an effective go-to market strategy
  • Create a compelling pitch to win investments

Don’t miss a workshop. There is a lot of ground to cover, so if you can’t make it, send someone from your company in your place.

In between sessions, you’re encouraged to discuss and ask questions in our private Slack group. We will also hold office hours as needed to help answer your questions and keep you moving forward.

You are welcome to bring a co-founder with prior permission.

We will provide a 2-week grace period. If you don’t feel you can commit to the program, or get the value you need within the first sprint, we will give you a full refund.

$5000 for the 10-week intensive program, all workshop tools and templates, access to our private Slack community, and limited 1-on-1 access to our experts.

We do not take equity. This is a paid program. This allows you to keep your cap table clean and free of dilution.

Chaos to Clarity

Think of the last time a product truly resonated with you. The loyalty you felt towards the brand. We're here to guide you in creating that bond with your customers. Dive deep, understand their heartbeat, and let that inform your strategy. The result? A product that feels less like a tool and more like a trusted companion to your users.

Think the Chaos to Clarity Bootcamp is right for you? Book your free planning session now.