Chaos to Clarity Accelerator

Quickly Nail Product-Market Fit and Get to Scale

What is the Chaos to Clarity Accelerator?

You’re a SaaS founder on a mission to scale and you know that achieving Product-Market Fit (PMF) is the key, but you’re stuck in a cycle of confusion, friction, and stagnation, feeling increasingly isolated.

What you need is a guide to help you navigate through the chaos. We provide the essential systems, frameworks, tools, and training that empower you to unlock PMF.

With our support, you can transform your startup from a state of disarray to one of clarity and scalability. Stop struggling alone; let us help you master PMF and achieve the growth you’ve always envisioned.

The Problem

Does any of this sound familiar? Are you…

Stuck in a rut, trying (and not quite succeeding) to create a solution that truly satisfies your customers?
Finding your team’s pace and focus lagging, causing delays?
Confused about who your ideal customer is and how to create something they'd want?
Underwhelmed by the revenue your product is generating, questioning its true market value?
Concerned your product is becoming just another face in the crowd, indistinguishable from competitors?
Struggling to articulate your product's worth in a way that clicks with your target audience?
Feeling your marketing messages aren't getting through or gaining the traction they should?
Dissatisfied with a business model that’s off-target from your long-term vision and immediate goals?
Anxious about misjudging your product’s launch timing, potentially losing crucial market opportunity?

If these are the kinds of “3 AM thoughts” you’ve been wrestling with, this program is for you.

There is a better way…

Picture yourself at the helm of your company, with your team efficiently managing daily operations and freeing you to spend each day on activities that both ignite your passion and move the needle.

Get ready to…

Escape stagnation by developing solutions that perfectly align with your customer's desires.
Get your team up to speed with focused organization and real motivation.
Clarify your path by focusing on your target customer and creating a product that speaks to them.
Unlock higher earnings by cutting churn and maximizing retention.
Set yourself apart by showcasing what makes your product uniquely better.
Connect effectively with your audience by clearly articulating your product’s unique benefits.
Widen your impact by refining your marketing to resonate with your target audience.
Sync your business strategy to achieve both quick wins and long-term objectives.
Time your launch perfectly to capture peak market interest and set the stage for success.

Testimonials

Eric has a very deep knowledge when it comes to product, UX, and strategy. His coaching has completely transformed the way I approach our product strategy and processes.

Zak Meftah

Co-Founder and Chief Product Officer, Sendlane

Eric has deep experience leading products from ideation to delivery. He is at the forefront of product and technology development.

Corey Coto

VP of Product, Mindtouch

I would absolutely recommend Eric to any software development company.

Larry Heminger

VP of Technology, ecoATM

Eric consistently provided great insights and ideas and was relentless in his pursuit to continuously improve the way we worked. I would unequivocally recommend Eric to any technology executive.

Larry Xu

VP of Software Development, Tealium

I have been thoroughly impressed with the wealth of pragmatic, practical knowledge Eric has. I am very grateful for his coaching and would recommend him to any entrepreneur or executive.

Abish Ghimire

CEO, Ribera Solutions

Having Eric as my executive coach has been more valuable than my Harvard MBA.

Justin Wieland

Founder & CEO, Reach Technologies

Remember that feeling when you first had your idea, the clarity and excitement? We'll help you rediscover that, transforming your jumbled thoughts into a precise, compelling narrative. So when you sit across from an investor, it's not about convincing them, but inviting them on a journey you're clearly leading.

Even More Testimonials

Eric has been an outstanding executive coach who has helped me successfully navigate rapidly scaling an engineering team at a growth-stage tech company. He brings a great balance of empathy, accountability, and an extensive set of tools to navigate a wide variety of challenges on a growing team.

David Fullerton

EVP Engineering, Heap

Eric is an exceptional executive coach. It was a perfect fit for me because he has an extensive experience as a CTO. We worked on a vast range of problems from recruiting and team motivation to goal setting and coaching engineering leaders within the company.

Evgeny Belorusets

CTO, Archive

Eric is an absolutely incredible mentor, coach, and friend. If you get the chance to work with him, do it. I truly cannot recommend him enough.

From hiring the best engineering leaders, to building insightful product feedback loops, to building both company-wide and personal habits -- I could not be more grateful to have his help.

Jack Burlinson

CEO, Stageglass

The techniques I learned from Eric help me set correct goals and helped me build a practice that enabled focus to achieve those goals. He helped me find tactics that seem small but add up to big change, all from a perspective of empathy, mindfulness, and combating the burnout endemic in startup life. Eric got me more energized with less stress, which means more value for my company and our customers.

James McKernan

SVP Technology, Pathpoint

Eric has a unique combination of having first-hand experience as a product and technology leader. His perspective and advice were very valuable as we worked to take our product and tech organizations to the next level. If you want to grow as a leader - I recommend reaching out to Eric.

Alexis Smirnov

Co-Founder & CTO, Dialogue

Eric is an excellent product strategist who understands the whole ecosystem of product development. The products he works on have a higher chance of succeeding because they are developed with a clear understanding of users and how to meet their needs. I highly recommend him for any organization that needs expertise driving product design.

Dr. Bryan Rill

CEO, Insights Design

Picture a team meeting where challenges are tackled with shared enthusiasm, where ideas flow freely, and where everyone feels a collective ownership of the mission. That's not just teamwork; that's synergy. And it's achievable when leadership evolves from managing tasks to inspiring purpose.

Who It's For & How It Works

Who is the Chaos to Clarity Accelerator designed for?

The Chaos to Clarity Accelerator is built specifically to help early to growth-stage (from Seed to Series-A) SaaS founders find product-market fit and get to scale.

How does it work?

This is an executive forum model (a mix of CEOs, CTOs, and CPOs), with confidential round-table discussions and laser coaching, consisting of 6-8 executives per forum. Once per month, we have a longer session with a workshop, training, deep dive, or strategic planning exercise. Two weeks after this in-depth session, we do a focused check-in to share progress and work to break through any barriers or clear any hurdles.

When are the forums scheduled?

Forums are conducted every other week at 9 a.m. Pacific.

What topics does the accelerator cover?

Each month will focus on a core theme (product-market fit, pricing, customer focus, fundraising, hiring, delegation, etc.), but you’re welcome to bring any challenge you have to discuss in the forum.

What if I miss a workshop?

The workshops will be recorded and you can watch the replay at any time.

What support can I get outside of the scheduled forums?

In between sessions, you’re encouraged to discuss and ask questions in our private Slack group. You’ll also be provided with a calendar link to book a 30-minute 1-on-1, as needed, over the course of the Accelerator.

Can I invite other members of my team?

Anyone from your team is welcome to join/watch the workshops and use the tools, though only one member will be allowed in the forums.

What if I'm not satisfied?

If you are not satisfied with your experience in the Accelerator, you can cancel anytime. We encourage feedback to give us the opportunity to make you happy and get the results you need.

How much does it cost?

Secure your spot for just 1500 a month with a six-month commitment.

Do you take equity?

We do not take equity. This program is a paid monthly membership. This allows you to keep your cap table clean and free of dilution.

Think of the last time a product truly resonated with you. The loyalty you felt towards the brand. We're here to guide you in creating that bond with your customers. Dive deep, understand their heartbeat, and let that inform your strategy. The result? A product that feels less like a tool and more like a trusted companion to your users.