Chaos to Clarity - Podcast

SCALE BY INNOVATING – How To Build a Platform That Wins with Jan Arendtsz, Founder of Celigo, Part 2

Episode Summary

In the previous part we established the story of how Celigo had to make some hard decisions that were ultimately for the best. In more recent history, they had to pivot to a new product even after they found what was supposedly working. Jan’s reason is simple – the Total Addressable Market(TAM) was too small to fulfil his ambitions, so they started working on a model that would work across a variety of verticals

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