The Infomercial Madlib – How to create a fun elevator pitch that’s on point

It’s hard to develop a really good elevator pitch. You’ve probably been in this situation. You’re at a networking event, and someone asks you what your product does. Maybe you’ve been trying to clearly convey to potential investors how your product solves a real problem and is better than the competitors.

I’ve been there myself. I was running a Lean Canvas workshop a few years ago when the perfect analogy came to me. You know who absolutely nails the sales message in a short amount of time?


They’re cheesy. They’re hokey. They julienne fries! But you know what they do really well?


I created this exercise that I’ve used in all my workshops since to help founders create a laser sharp product positioning statement.

Here’s a quick video I recorded where I made a fool of myself trying to convince you to buy a magical pasta maker that somehow cooks pasta in 30 seconds without water!

If you want to grab a free copy of this template for yourself, sign up below and I’ll shoot the doc to your inbox!

Get your free copy of the Infomercial Madlib Template!

Just enter your name and email address and I’ll send an editable template straight to your inbox!

Now, I would LOVE to see what you come up with. I really want to see all of you be silly and have a great time with this exercise. Please record yourself going through your infomercial script, post the video, and tag me on social media! Use props! Get creative!

You can find me here:

I can’t wait to see what you come up with!