A Founder's Operating System for Earning Product-Market Fit

Growth by Design

"If you build it, they will come." Yeah, right.
Product-Market Fit is not something you find, it's something you design.
This book gives you a complete PMF Operating System you can use to systematize growth. It's absolutely packed with frameworks and tools you can use to ensure you're building something customers really want.

Get the full eBook and the companion workbook free when you join the list.

You Can Build Anything Now. You Still Can't Fake Demand.

It's never been easier to build software nobody wants.
You can ship a product in a weekend that used to take a team a year. So can everyone else. The noise is turned up, signal is down.

It feels like progress. You launch new features, push out marketing campaigns, create a whole bunch of output, but the customers aren't converting. The ones who do convert churn after a few months.

So you do more. More features, more outreach, more pivots. You're moving fast and you have no idea if you're moving toward fit or just away from the last dead end. The only thing you do know is it isn't getting any easier.

That's the startup death march. 90% of startups die, not from a lack of effort, but a lack of evidence. You're betting the company on assumptions you've never tested, because you were so sure everyone was going to love it.

You have to stop hunting for PMF by gut feeling. You need a system.

Growth by Design lays out a Product-Market Fit Operating System you can use to systematically create PMF at any scale. The framework is built on the Ten Pillars of Product-Market Fit:

• Pillar 1: Persona, who you're actually building for
• Pillar 2: Problem, the pain worth paying to remove
• Pillar 3: Product, the solution to their problem
• Pillar 4: Experience, the journey they take to complete their goals
• Pillar 5: Promise, the outcomes you deliver
• Pillar 6: Positioning, your unique selling point and 10x factor
• Pillar 7: Messaging, how you communicate the value in their language
• Pillar 8: Pipeline, how you own a channel and meet them where they are
• Pillar 9: Model, how to price and package effectively
• Pillar 10: Timing, how to spot a market window and capture it

Five pillars to build the right product, five pillars to own the market. Together they become an operating system tells you exactly where PMF is out of whack, and how to solve for it.

Get the eBook and Workbook, Free

The full eBook plus the companion workbook, free when you join the list. The work happens when you rate yourself honestly and go find the evidence, so the workbook turns the whole system into something you run by hand, one pillar and one exercise per page.

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About the Author: Eric Weiss

I coach SaaS and AI founders through the messy middle between a product that works and a market that pays. Before coaching I filled nearly every seat myself, from software engineer to data scientist to CTO, so I write from inside the role. I've worked alongside more than seventy-five technical founders and teams, including OpenAI, where I helped operationalize GPT-3 during its rapid expansion, along with Heap, Sendlane, Tealium, and Sempre Health. Earlier I led the data science and engineering team behind Qualcomm's $7.8 billion IP business and helped build and launch Sony's PlayStation Network. I watched good products die for want of evidence and great ones get found because someone made fit a discipline instead of a wish. Growth by Design is that discipline, written down.

What Founders Are Saying

Eric has coached and built alongside teams at OpenAI, Qualcomm, Sony PlayStation, Heap, Sendlane, and Tealium.

Earn Your Product-Market Fit

The market doesn't grade on effort. The question is whether you walk into your next stage with a Scorecard full of evidence, or another quarter of expensive guessing.

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Get the free eBook and workbook

The full eBook, the Ten Pillars, and your PMF Scorecard. Free.