Chaos to Clarity - Podcast

LIFE’S TOO SHORT – Becoming a Serial Entrepreneur with the CEO of Funnelytics, Mikael Dia, Part 1

Episode Summary

Mikael’s background is in Civil Engineering, where he would spend 8 hours a day making autocad drawings – which he absolutely hated. The decision to become an entrepreneur came from a family accident that showed him how finite and precious life is, so he made the decision to start pursuing his true goals and get out of a routine that wasn’t working for him.

Mikael’s entrepreneurial journey started over a decade ago with his first real venture being a Mandarin language school in London – even though he doesn’t speak Mandarin himself. His biggest lesson from building that initial business was that marketing fundamentals don’t change – you need to understand your buyer and why they’re buying, the rest will fall in place.

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