My Mission

To help startup founders and product leaders be successful by providing clear, actionable, reliable tools and information about the startup journey and the product development process.

Engineer Your Organization: How to Turn Your Talent Pipeline Into a Team Factory

During heavy growth phases, we can sometimes spin up multiple new teams each month. We may try to onboard and organize those teams consistently, but more often they form organically, take on their own identity and culture, and mutate significantly from the teams you managed when your company was small.

Being able to quickly spin up effective teams is not only necessary to grow, it’s an existential imperative. After reaching product-market fit, the #1 reason growth stage companies fail is due to mismanaged growth.

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