My Mission

We’ve all experienced a rough development cycle, where we get bogged down by unexpected problems and scope creep. Our CEOs get frustrated when product timelines slip, and our efforts to explain the chaos does little to help. We are all familiar with agile development, but it takes discipline to keep a constant and clear communication flow throughout the development cycle. When you make a promise to your boss, how can you reliably keep that promise in the chaotic world of a startup?

All startup teams are filled with people who are passionate about the product, with strong opinions about how to best solve the customers’ problems. While their hearts are all in the right place, and the product could be designed in a multitude of ways, it must be developed in only one way. As a designer or product manager, you need to listen to their feedback, but ultimately decide on a final design. How can you create a cohesive user experience when everyone thinks it should be designed in a different way?