In this solo episode, which follows the two-part interview with Chandika Jayasundara, Co-Founder and CEO of Creately. In this episode Eric talks about the importance of not being afraid of change, and pursuing innovation at all cost. Denying the necessity of adaptation when all signs show that its time to pivot is a huge reason why businesses fail and products fall into obscurity. If you’re a founder and you’ve built something, your biggest fear is losing it all. This same fear is what will cloud your judgement and let you fall victim to a sunk cost fallacy.