Executive coaching for SaaS leaders

You found product-market fit. Now scale the company around it.

I’m Eric Weiss, an executive coach for SaaS founders, CEOs, and CTOs at Series A and B. I’ve coached leaders at Heap, Tealium, Sendlane, Attentive, and Vasion, I was CTO of a $5M ARR subscription business, and I wrote Growth by Design, an operating system for product-market fit.

75+founders and technical leaders coached
$100M+helped founders raise
3,000+helped teams hire
10 to 20xtypical return on coaching spend

Where SaaS companies stall

What got you to fit won’t get you to scale.

Founder-led everything

You still own product, the biggest deals, and the roadmap. Growth now depends on how many hours you have.

Product and engineering drift

Features ship, but retention doesn’t move. The roadmap changes every quarter and teams stop trusting it.

An exec team that isn’t a team

Sales, product, and engineering each run their own plan, and every handoff becomes a fight.

Hiring ahead of the curve

You need VPs who have done the next stage, and the last two hires didn’t work out.

Board pressure on growth

The board wants a plan for the next round, and the story hasn’t caught up with the metrics.

AI changing the product

Customers expect AI in the product and your team needs a strategy, not scattered experiments.

SaaS results

What SaaS leaders say.

“Eric has a very deep knowledge when it comes to product, UX, and strategy. His coaching has completely transformed the way I approach our product strategy and processes.”

Zak MeftahCo-Founder and CPO, Sendlane

“Eric consistently provided great insights and ideas and was relentless in his pursuit to continuously improve the way we worked. I would unequivocally recommend Eric to any technology executive.”

Larry XuVP of Software Development, Tealium

“Eric has deep experience leading products from ideation to delivery. He is at the forefront of product and technology development.”

Corey CotoVP of Product, Mindtouch

“Eric brings the heat. He’s fiercely intelligent and well read. He does not shy away from hard topics or pushing on sensitive areas. 11/10 would highly recommend.”

Brendan KeelerChief Product Officer, Flexpa

Read the Sendlane case study · More client stories

How it works

Coaching for SaaS leaders.

1:1 executive coaching: 90-minute sessions every two weeks, calls in between, a scorecard at kickoff, and a 90-day plan. From $5,000 a month, three-month minimum.

Strategic offsites: one facilitated day that ends with clear decisions and owners. $5,000 day rate.

AI OS Bootcamp: 12 weeks for a founder and one executive to build AI into product, process, and team. See the bootcamp

Book a free Clarity Call

FAQ

What should a SaaS executive coach help with?

The jump from finding product-market fit to scaling it: moving from founder-led product and sales to an executive team that runs them, building a product and engineering org that ships without you, managing the board, and preparing the next raise.

Who is a good executive coach for a SaaS company?

Someone who has built software products and teams, coaches SaaS leaders after product-market fit, and can name SaaS clients and results.

How much does it cost?

1:1 coaching starts at $5,000 a month with a three-month minimum. Offsites are a $5,000 day rate.

Do you coach CTOs and CPOs as well as CEOs?

Yes. Most of my clients are CTOs and technical founders, and I also coach CEOs, CPOs, and co-founder pairs.